Our CEO Vincent Lua has recently been featured in Vulcan Post to share about his ventures into the regional largest Korean street food chain.
Malaysia is a cultural melting pot and home to multiple races and ethnicities. Because of that, we’re spoilt for food choices, ranging from nasi lemak to tacos and kebabs. There’s just too many to choose from.
Our country also doesn’t shy away when it comes to embracing new trends. We had a period where coffee shops, KBBQs (Korean Barbecue) and bubble tea shops were popping up everywhere.
That’s when Vincent Lua, the CEO of MyeongDong Topokki, found an unexplored market for Korean street food.
When he visited South Korea, he fell in love with the bright lights and street food that they have. But, when he got back to Malaysia, he realised Klang Valley lacked shops selling Korean street food.
He was determined to change that, thus MyeongDong Topokki was born.
When he first started, MyeongDong Topokki only had a few menu choices—and that was a problem because Malaysians do not like to consume street food every day.
We solved the problem by designing dishes based on the local tastes with additions such as Deopbap (rice with toppings), Jjigae (Korean stew) and Ramyun (noodles).
“In order to stay sustainable, restaurants have to grow and innovate. Innovation is our company’s core value and the key to our survival and success,” said Vincent.
When it comes to changing up the menu, he said they have to constantly keep an eye out on global trends and remove obsolete items because simply listening to the market is not good enough.
And speaking of markets, MyeongDong Topokki looks to expand to Indonesia which is home to the world’s largest population of Muslims.
With research indicating that the global halal food market will reach US$ 2.9 trillion by 2024, it makes perfect sense for the brand to capitalise on this as they’ve recently just obtained their halal certification from Jakim in 2019.
From just a small kiosk in Sunway Pyramid, MyeongDong Topokki has grown massively, spanning 40 outlets (23 operational, 17 in construction/renovation) nationwide in 6 years.
With the steady growth of our client base and a positive response from the market, this gave us the impetus to share this wonderful and sumptuous experience with the whole world through franchising.
Ever interested to venture into entrepreneurship, connect with us for more!