MyeongDong Topokki, running as a fast and casual Korean restaurant concept that is a mash-up of fast food and casual dining. We offer the ease and convenience of delicious food but with a more inviting sit-down atmosphere.
But there are some differences between fast-food and fast-casual. The first will be the quality of the ingredients. The ingredients in the fast-casual restaurants are typically better and often fresher than in the fast-food restaurant and it evolves to fit consumers’ needs and preferences.
Other than that, an accessible price point in which consumers are more willing to pay for higher quality when the price is still affordable in the light of the quality. The service style is different as well. Ordering inside the restaurant is very similar; usually in the fast-casual and fast-food restaurants, the ordering is from a menu board at a counter.
The idea of being a fast and casual Korean restaurant is that customers just want to be able to walk in, order, and get their food in a reasonably short time — get in and out — whether the order is for takeout or for dining in. Fast-casual is just the right option for people who do not have time but want a better dining experience than they get in a fast-food setting.
Curious about where we are? Here are our locations, and never forgetting it is expanding all over Malaysia. Stay tuned for our next station!