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Vincent Lua – CEO of MyeongDong Topokki Innovates to Overcome F&B Challenges During MCO
May 19, 2020

Vincent Lua – CEO of Cravito Group, on the future of F&B in the social distancing age.

CEO of Cravito Group – Vincent Lua was featured on FirstClasse, sharing about changes on business strategy of MyeongDong Topokki. After the movement control order was announced by the government in mid-March, Vincent was quick to respond to the move. Since dine-ins were no longer an option, he initiated the launch of MDT Apron, a 3-day cooking kit that customers can pre-order and prepare at home. The response was overwhelming and they managed to sold hundreds MDT Apron on the first week of selling.

Vincent shared that MyeongDong Topokki will heavily invested and switch to digitalization as he believe that the future of F&B lies on digital. After the MCO, people’s behavior has been slowly changed and definitely depends more on digital even after the lockdown.

Aside from cooking kits, Vincent has also launched MyeongDong Topokki’s first cloud kitchen during the MCO period. For those unacquainted with the concept, a cloud kitchen functions solely as a kitchen offering delivery without a dine-in facility. Hence, MyeongDong Topokki focused on the expansion of cloud kitchen whereby they plan to expand 50 cloud kitchens by the end of the year.

To support its future direction, MyeongDong Topokki is in the midst of developing its own mobile app. This will serve to ease the food ordering process and streamline the company’s e-commerce services into a fully-integrated platform.

The long-term goal of Cravito Group is “We hope to position Cravito Group as the leading tech firm in F&B in Southeast Asia.”

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