MyeongDong Topokki – A fast and casual concept Korean restaurant
08 Sep 2020
MyeongDong Topokki is running as a fast-casual Korean restaurant concept that is a mash-up of fast food and casual dining. We offer the ease and convenience of delicious food but with a more inviting sit-down atmosphere.
There are some differences between fast-food and fast-casual. The first will be the quality of the ingredients. The ingredients in the fast-casual restaurants are typically better and fresher than fast-food restaurants as it evolves to fit consumers’ needs and preferences.
Other than that, an accessible price point in which consumers are more willing to pay for higher quality at an affordable price. Ordering inside the restaurant is very similar for both fast-casual and fast-food restaurants, where the ordering is from a menu board at the counter.
The idea of being a fast-casual Korean restaurant is that customers just want to walk in, order, and get their food in a reasonably short time — get in and out — whether the order is for takeout or for dining in. Fast-casual is just the right option for people who do not have time but want a better dining experience than they get in a fast-food setting.